The Beer Is Flowing!

So you’ve been around the block and have this brewery thing pretty much figured out. You’re finally getting the hang of the whole staff thing, you have a fiercely loyal following, your techniques have been refined, your beer just gets better and better, and you are in the black! BUT…it’s time to take it to the next level, and you feel a bit stuck. Sound familiar? I have some great news: You aren’t alone. We know just how to help.

Our “Beer Is Flowing” Marketing Package sounds like a perfect fit. Click the line items below to get the nitty gritty.

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“Beer Is Flowing” Marketing Package:

TIMELINE: 12-16 weeks

PRICE: $20,450 $17,350

BRAND AUDIT

You already have a brand in place, and you are probably pretty attached to it. Don’t worry, we aren’t going to come between you. What we will do is analyze how well your brand is doing its job, and see if there are any areas we can reinforce it. If you don’t already have a Brand Standards Guide in place, we will create one. This document can be used internally, as well as sent to outside vendors for producing materials that maintain the integrity of your brand.

PACKAGING*

Your brand should be emblazoned on anything your customers or vendors carry out of the taproom. Crowlers, growlers, kegs…these all play a part in telling your story and staying front of mind.

If you on your way down the rabbit hole of distribution, you know just how important your packaging is. Let’s make sure when your products hit the shelves they grab the attention of your target audience and are easily identified as one of your brews.

MARKETING MATERIALS*

Your loyal fans are dying to go from “customer” to “brand ambassador” and who are we to get in their way? We’ll make sure you have a killer line of apparel designed and produced in a way that reinforces your brand and is so dang cool, they’ll have to have one of each!

What about coasters, stickers, flyers, and the like? Some call it “printing trash,” but these items can have a useful part in your marketing when done right. We’ll help you decide if they are right for you.

Let’s take this brand on the road! Your market is expanding beyond your taproom at this point. When you hit festivals and events, do you have a branded tent or banner? What about your delivery truck? Let’s wrap that bad boy and capture eyes all over town!

DYNAMIC BREWERY WEBSITE

You have a website, but are you getting the most out of this powerful tool? More than just a static billboard, your website is a dynamic powerhouse that can be your first interaction with potential customers, or the channel used to maintain a relationship with loyal fans.

Let’s give the people what they want: taproom hours, easy to find contact info and directions, answers to commonly asked questions (can I get a “do you guys have food??”), and while we’re at it, why don’t we link dynamically to your Untappd menu and descriptions so you only have to update things in ONE place, and it automagically updates everywhere else. When you do all of this effectively, you reduce friction and boost confidence in your audience, and as an added bonus, your staff spends less time on the phone or social media answering the same questions over and over again. Win win!

We will build or update a dynamic powerhouse of a website that is SEO ready, secure, optimized for speed, gorgeous and fully functional on any screen size (flip phones not included).

DIGITAL MARKETING

Glamour shots of bubbly beverages never get old on Insta, and followers will continue to check their feeds to see what food truck you have this week, but what if we took your Social Media Marketing a little more heavily into the “marketing” bit? Facebook Ad Campaigns, Google Adwords and Maps Ad Management can boost traffic to your site, increase engagement on your social networks, and skyrocket brand recognition and loyalty, which in turn puts butts on barstools.

You may have heard “the money’s in the list,” and in our digital obsessed society, nothing could be more true. Email mailing lists and text message updates are a direct channel to customers who have expressed enough interest to hand over their precious contact details. We will generate content that is topical and relevant to your target audience multiple times each month.

Video Shoot

In today’s YouTube society, Video is King. This provides us with incredible opportunities to evoke emotion and appeal to the needs of your audiences in a real and authentic way.

Our “Social Media Plus” video package includes three 30 second videos formatted for social media, plus a video header for your Facebook business page.

R

Brand Audit / Refresh

You already have a brand in place, and you are probably pretty attached to it. Don’t worry, we aren’t going to come between you. What we will do is analyze how well your brand is doing its job, and see if there are any areas we can reinforce it. If you don’t already have a Brand Standards Guide in place, we will create one. This document can be used internally, as well as sent to outside vendors for producing materials that maintain the integrity of your brand.

R

Packaging*

Your brand should be emblazoned on anything your customers or vendors carry out of the taproom. Crowlers, growlers, kegs…these all play a part in telling your story and staying front of mind.

If you on your way down the rabbit hole of distribution, you know just how important your packaging is. Let’s make sure when your products hit the shelves they grab the attention of your target audience and are easily identified as one of your brews.

R

Marketing Materials*

Your loyal fans are dying to go from “customer” to “brand ambassador” and who are we to get in their way? We’ll make sure you have a killer line of apparel designed and produced in a way that reinforces your brand and is so dang cool, they’ll have to have one of each!

What about coasters, stickers, flyers, and the like? Some call it “printing trash,” but these items can have a useful part in your marketing when done right. We’ll help you decide if they are right for you.

Let’s take this brand on the road! Your market is expanding beyond your taproom at this point. When you hit festivals and events, do you have a branded tent or banner? What about your delivery truck? Let’s wrap that bad boy and capture eyes all over town!

R

Dynamic Brewery Website

You have a website, but are you getting the most out of this powerful tool? More than just a static billboard, your website is a dynamic powerhouse that can be your first interaction with potential customers, or the channel used to maintain a relationship with loyal fans.

Let’s give the people what they want: taproom hours, easy to find contact info and directions, answers to commonly asked questions (can I get a “do you guys have food??”), and while we’re at it, why don’t we link dynamically to your Untappd menu and descriptions so you only have to update things in ONE place, and it automagically updates everywhere else. When you do all of this effectively, you reduce friction and boost confidence in your audience, and as an added bonus, your staff spends less time on the phone or social media answering the same questions over and over again. Win win!

We will build or update a dynamic powerhouse of a website that is SEO ready, secure, optimized for speed, gorgeous and fully functional on any screen size (flip phones not included).

R

Digital Marketing

Glamour shots of bubbly beverages never get old on Insta, and followers will continue to check their feeds to see what food truck you have this week, but what if we took your Social Media Marketing a little more heavily into the “marketing” bit? Facebook Ad Campaigns, Google Adwords and Maps Ad Management can boost traffic to your site, increase engagement on your social networks, and skyrocket brand recognition and loyalty, which in turn puts butts on barstools.

You may have heard “the money’s in the list,” and in our digital obsessed society, nothing could be more true. Email mailing lists and text message updates are a direct channel to customers who have expressed enough interest to hand over their precious contact details. We will generate content that is topical and relevant to your target audience multiple times each month.

* Printing or manufacturing costs are not included in this package, but we will work with our network of trusted vendors to get you the most bang for your buck!

Let's Do This.

Shoot us your details to set up a free 20 minute strategic planning call. We'd like to learn more about your brewery and see how we can help you stand out from the crowd.