Step 1 of 12 8% SWEET TEA BRANDING WORKSHOP For the next 90 minutes we will discuss in weird detail many things about your business, your customers, and your competition. Don’t fight it. Dive in and embrace the weirdness. You might just be surprised with the valuable insights that result. 00. What is Branding? 01. Who are you? 02. Who is your ideal customer? 03. Who is your competition? 04. Your logo. 05. Conclusion. CompanyEmail Where would you like your copy of your form submission sent?Present for meeting:Name First Last Name First Last Name First Last Name First Last 00. WHAT IS BRANDING? Branding is the act of shaping how a company, organization, or individual is perceived by those who experience it. Components of a Brand: Name Logo Tagline Culture / Personality Voice / Messaging Why is Branding Important? Attract ideal customers Increase marketing effectiveness Sell more easily How do you know if you are doing it right? Within 5 seconds of viewing your marketing material a prospect should be able to identify: What you offer How it will make their lives better What they need to do to buy it 01. WHO ARE YOU? What is your UVP (Unique Value Proposition)? What does your business do differently than the competition — what do you offer that no one else does? What makes your business unique? Why are you doing this? Why do you exist?Examples: Boy Scouts of America To prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law. IKEA To create a better everyday life for the many people. Charles Schwab Helping investors help themselvesWhat is your UVP? How do you want people to feel when they interact with your brand / buy your product?Give 5 adjectives to describe the “personality” of your business: If your brand had a mascot, who would it be?(Celebrity? Type of person?) 02.a WHO IS YOUR IDEAL CUSTOMER?Gender Male Female Couple NameAgeThis field is hidden when viewing the formAgeFamily / relationship status?What do they look like?What do they wear?What do they do for a living?How much money do they make?What are their hobbies?Where do they live (area / type of home)?Pets? Yes No Types/Names?Who are their heroes? Who do they hate? What car do they drive?Where do they get their news? What challenges do they face?What do you have in common with them?What do they drink?What social media are they on? Instagram Facebook Twitter TikTok Snapchat What problem do you solve for your ideal client?How can you best serve your ideal client?How can you connect with your ideal client? 02.b WHO IS ANOTHER IDEAL CUSTOMER?Gender Male Female Couple AgeFamily / relationship status?What do they look like?What do they wear?What do they do for a living?How much money do they make?What are their hobbies?Where do they live (area / type of home)?Pets? Yes No Types/Names?Who are their heroes? Who do they hate? What car do they drive?Where do they get their news? What challenges do they face?What do you have in common with them?What do they drink?What social media are they on? Instagram Facebook Twitter TikTok Snapchat Other What problem do you solve for your ideal client?How can you best serve your ideal client?How can you connect with your ideal client? 03. YOUR COMPETITIONWho are your top 5 competitors? Let’s discuss your “Heroes” a bit…Who are your top 3 heroes in the industry? If their brand was a person, who would it be? (Celebrity? Type of person?) Advertising / marketing channels?Strengths?Weaknesses?Similarities to you?Differences? 04. YOUR LOGODoes your current logo clearly reflect who you are and what you do best? Yes No Does it appeal to your ideal client? Yes No What is the name of your logo?How does your logo make people feel? 05. CONCLUSIONWhat conclusions have you drawn from this exercise?We sincerely hope this exercise has been insightful and useful! If you have any questions, contact us any time: Sweet Tea Craft Marketing www.sweettea.beer info@sweettea.beer 704-916-9443UntitledUntitled
